About Techcracy

“Cracy” about all things tech!

 

The Techcracy Conference 2015 is almost here!

At the conference, we review how brands have been using their online space in ingenious ways over the past year. This year, we are focussing on brands that have made their mark with creative and innovative campaigns, as well as brands that are making a difference in the lives of their online visitors.

 

Cracy about creativity

One of the core points which we will be discussing, is how brands are taking the digital realm to new heights of creativity. This year we have seen a flourish of digital activity as new digital marketing campaigns have hit the screens of our computers, tablets and cellphones.

 

Cracy about making it easy

We have also seen how some brands are creating a difference in the lives of their digital consumers. Some brands are offering easy solutions for their customers, whilst others are focussing on ease-of-use when it comes to navigation on their websites. Other brands are getting it right by offering a combination of the two, which is simply… easy!

 

Cracy about the benefits

When we were putting together the theme and agenda for this year’s conference, all of these factors came into consideration. As such, we decided that this year we will be highlighting some brands that offer services that can benefit their online consumers. At the end of the day, every website has been built for a specific purpose, and when a brand keeps their consumers in the forefront of their strategy, they usually hit gold.